Opportunities of the Japanese Food Market

Discover how to enter one of the world’s most unique and high-potential food markets

Major part of the Japanese food consumers is driving the health-oriented food market. Here “health-oriented food” includes Natural/all-natural food materials and its products, organic foods and additive-free or with simple ingredients.
Because of the many years’ experiences to promote Finnish food in Japan, we know that many of the foods from Finland fit these categories. Now Finnish food producers have the great opportunities in Japanese market.
In this situation, we decide to organize free online seminar regarding the hints of possible action how to use these opportunities for making the real business in Japan. Please see below as the contents of the seminar program.

Date: Monday, June 17, 2025
Time: 10:00 – 11:30 (Finnish Time)
Format: Online Seminar (Zoom)
Language: English
MC: Masahiro Kimura

Why Join?

Japan’s food market offers exciting opportunities for high-quality, sustainable, and health-conscious brands. This seminar provides key insights into the trends, structure, entry strategies, and promotional tools that will help you succeed.

🗓 Program Schedule

10:00 – 10:05 | Opening Remarks
Masahiro Kimura

  • Welcome and seminar overview.

10:05 – 10:20 | Trends and Business Opportunities in Japan
Masahiro Kimura

  • Overview of current food trends and market opportunities for international brands.

10:20 – 10:40 | Market Structure of the Japanese Food Industry
Masayuki Shibata

  • Explanation of Japan’s distribution system, sales channels, and key players.

10:40 – 10:45 | Short Break

10:45 – 11:05 | Key Points for Entering the Japanese Market
Masayuki Shibata

  • Critical insights on business culture, product requirements, and regulatory practices.

11:05 – 11:15 | FOODEX JAPAN: Your Gateway to Market Entry
Seiichi Yamanaka

  • Introduction to Asia’s largest food trade show and how it helps companies expand in Japan.

11:15 – 11:25 | Q&A Session

  • Interactive discussion and answers to your questions.

11:25 – 11:30 | Closing Remarks
Masahiro Kimura

  • Summary and next steps for interested companies.

✉️ Registration:

Please register in advance from here.

👥 Who Should Attend?

  • Food and beverage producers exploring the Japanese market in Finland
  • Who are considering to participate in Foodex Japan 2026